Transforming Thailand’s Food Environment with Smarter Choices
📌 Overview
Thailand faces a burden of rising childhood obesity and diet-related diseases. In response, ThaiHealth, Thai FDA, and healthy diet partners launched the Healthier Choice Logo, a science-based labeling system that helps consumers identify food and beverage products with healthier nutrition profiles.
By partnering with the Institute of Nutrition, food manufacturers, café chains, and vending machine operators, ThaiHealth is making healthier choices more visible, accessible, and trusted.
📈 Impacts
- 1,375 certified products across 13 food groups
- Healthier options now available in cafés, convenience stores, and vending machines
- Public engagement through youth-led campaigns and national outreach
- Improved food literacy and positive shifts in consumer behavior
💡 Why It Works
- Evidence-based criteria developed by experts at Mahidol University
- Strategic partnerships with the Food and Drug Administration and industry
- A systems approach that connects labeling, reformulation, and education
📘 Want the full story?
The complete case study—including challenges, partnership insights, and next steps—will be featured in INHPF’s Healthy Eating Report Card, launching this August. Stay tuned!
