Encouraging active living through statewide walking, cycling, and community programs.
Led by: Health and Wellbeing Queensland (Australia)
Partner: Queensland Government departments, Bundaberg Regional Council, Queensland Walks, Office of the Governor, University of the Sunshine Coast, Central Queensland University, local communities
Theme: Physical activities
ð Overview
Health and Wellbeing Queensland (HWQld) is championing physical activity across the state through key strategies such as Making Healthy Happen 2032, the Queensland Walking Strategy, and the Queensland Cycling Strategy.
These coordinated, cross-government efforts aim to make walking, cycling, and movement part of everyday life as Queensland prepares to host the 2032 Olympic and Paralympic Games. HWQld delivers both local and state-wide programs through partnerships with organizations, communication campaigns, and workplace and school initiatives that empower individuals and communities to move more â safely and enjoyably.
ð Impacts
- 10,000 Steps program: 53,000 Queenslanders logged over 49 billion steps (July 2021âDecember 2024), with 4 in 10 participants meeting the daily 10,000-step goal. More than 700 new organizations joined the program, and 612 launched team tournaments and challenges.
- Do Your Thing (Bundaberg): Engaged 26,500 people across 1,400 events that connected physical activity, nutrition, and mental wellbeing.
- Cycling campaign: Reached more than 120,000 people via social media, including women, parents, youth, and older adults.
- Sustained outcomes: 80% of 10,000 Steps members maintained or increased their activity levels within six weeks (2022â2024).
ðĄ Why It Works
- Systems approach: Integrated transport, health, and urban planning sectors to create supportive environments.
- Local engagement: Community-led initiatives like Do Your Thing built local ownership and relevance.
- Diverse outreach: Campaigns tailored to different population groups and life stages.
- Evidence-backed: Programs informed by behavioral insights and evaluated for measurable outcomes.
ð Want the full story?
The complete case studyâincluding challenges, partnership insights, and next stepsâwill be featured in INHPFâs Physical Activity Report Card, launching this month. Stay tuned!
ð For More Information
Learn more about HWQldâs initiatives:
Queensland Cycling Strategy 2017-2027
Image credit: Health and Wellbeing Queensland
Source: Content adapted from HWQld public materials and campaign reports.
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