Health Promotion Framework
Building a Global Framework for Health Promotion: Strategies, Successes, and the Path Forward
Contents
Synergistic partnerships combine the strengths of diverse organizations, leading to innovative and effective strategies that surpass what a single entity could achieve.
This collaboration allows for efficient resource sharing, optimizing the use of limited funds, personnel, and technology while avoiding duplication of efforts.
Synergistic partnerships are crucial in health promotion as they combine the strengths of diverse organizations, leading to innovative and effective strategies that surpass what a single entity could achieve. By pooling resources and expertise, these partnerships enhance the reach and impact of health initiatives, ensuring that health promotion messages and interventions affect a broader population.
This collaboration allows for efficient resource sharing, optimizing the use of limited funds, personnel, and technology while avoiding duplication of efforts (World Health Organization, 2010).
Moreover, synergistic partnerships facilitate comprehensive approaches to health issues by addressing multiple determinants of health, such as social, economic, and environmental factors. This holistic approach often results in more sustainable health promotion efforts, with a higher prospect of initiatives continuing and evolving, beyond the lifespan of initial projects (Roussos & Fawcett, 2000).
Multisectoral collaboration involves stakeholders from various sectors, such as healthcare, education, government, and private industries, bringing diverse expertise and perspectives to the table.
This diversity fosters innovation and can lead to more effective solutions for health promotion. Addressing the broader determinants of health requires collaboration across sectors, enabling comprehensive strategies that tackle issues such as NCDs, nutrition, and lifestyle, which significantly impact health outcomes.
Addressing the broader determinants of health requires collaboration across sectors, enabling comprehensive strategies that tackle issues such as NCDs, nutrition, and lifestyle, which significantly impact health outcomes.
Such collaboration strengthens advocacy efforts, as the united voice of multiple sectors can more effectively push for policy reforms that support health promotion (Stoto, Davis, & Atkins, 2013).
Engaging different community groups through multisectoral collaboration ensures that health promotion efforts are culturally sensitive and aligned with community needs and values, fostering an environment of continuous learning and innovation through sharing knowledge and experiences.
Both synergistic partnerships and multisectoral collaboration aim to enhance the effectiveness of health promotion through collaboration and resource sharing, but the scope has little difference on specific goals. Synergistic partnerships focus on creating added value through the integration of similar or complementary entities, whereas multisectoral collaboration involves diverse sectors working together to address broad determinants of health through comprehensive strategies.
Both synergistic partnerships and multisectoral collaboration aim to enhance the effectiveness of health promotion through collaboration and resource sharing
Tonga, a small island nation with about 100,000 people, faces a severe health challenge with 80% of adults being obese or overweight, putting nearly everyone at risk for non-communicable diseases (NCDs) such as diabetes and heart problems.
Similarly, Singapore is grappling with major health issues from NCDs, which account for 80% of the country’s disease burden. The rapid aging of Singapore’s population adds to the healthcare challenges, driving up costs and necessitating robust preventive healthcare strategies. The Health Promotion Board (HPB) in Singapore, established over 20 years ago, spearheads efforts to promote healthy lifestyles, focusing on nutrition, exercise, smoking cessation, mental health, and early disease detection.
In Queensland, Australia, two-thirds of adults and one-fourth of children are being overweight or obese.
Health and Wellbeing Queensland focuses on preventive healthcare and relies heavily on partnerships to extend its reach and effectiveness.
Queensland, Australia, with over 5 million residents, faces unique health promotion challenges due to its vast area and dispersed population. The state has a significant obesity problem, with two-thirds of adults and one-fourth of children being overweight or obese, costing the public health system up to $1 billion annually. Health and Wellbeing Queensland, a small agency with about 65 employees, focuses on preventive healthcare and relies heavily on partnerships to extend its reach and effectiveness.
VicHealth in Australia and ThaiHealth Foundation serve as successful models for health promotion. VicHealth, funded by a tax on tobacco, and ThaiHealth, operating independently from the government and emphasizing community involvement, demonstrate the importance of innovative funding and strong community partnerships in health promotion.
The health promotion goals across these regions aim to reduce obesity rates, prevent or delay the onset of NCDs, and manage healthcare costs.
In Tonga, the focus is on community programs promoting healthy eating and exercise.
In Singapore, the goal is to encourage healthy lifestyle through comprehensive programs targeting key health factors.
In Queensland, the emphasis is on leveraging partnerships to deliver effective health initiatives across diverse and widespread populations.
VicHealth, Australia and ThaiHealth, Thailand, Learning from the successful models of VicHealth and ThaiHealth, these regions strive to create sustainable, community-driven health promotion efforts that involve innovative funding and strong community engagement.
Tonga Health’s governance structure is a prime example of effective multisectoral collaboration.
Tonga Health’s governance structure is a prime example of effective multisectoral collaboration. The Board of Directors comprises members from various fields including business, law, Parliament, health, and the church, ensuring a diverse and comprehensive approach to health promotion. The Board reports to the National Non-Communicable Diseases (NCD) committee, chaired by the CEO of Health, and includes CEOs from key ministries such as Finance, Education, Agriculture, and Trade.
This integration fosters a holistic strategy to address NCDs as outlined in the Tonga National NCD Strategy 2021-2025. The strategy emphasizes the importance of partnerships across sectors for effective implementation and monitoring.
Tonga Health works closely with the Prime Minister’s office to incorporate NCD prevention activities into the business plans of various ministries, ensuring accountability and regular performance evaluations.
Encourages lifestyle changes through two main approaches:
- Directed Interventions
- Environmental Changes
The Health Promotion Board (HPB) encourages lifestyle changes through two main approaches: Directed Interventions and Environmental Changes.
Directed Interventions include programs, campaigns, and educational messages to foster healthy habits.
Environmental Changes involve modifying physical and operational environments, such as creating parks and offering healthier food options in supermarkets and school canteens.
HPB leverages social connections to spread the message of healthy living and builds mutual accountability among participants to help them achieve their health goals.
These efforts are greatly enhanced through partnerships with public and private sector entities that control the environments where residents live, work, and play. HPB leverages social connections to spread the message of healthy living and builds mutual accountability among participants to help them achieve their health goals.
Health and Wellbeing Queensland (HWQld) focuses on improving the environments where people live, work, learn, and play to reduce healthcare burdens.
Health and Wellbeing Queensland (HWQld) focuses on improving the environments where people live, work, learn, and play to reduce healthcare burdens. The HWQld Act mandates partnerships and collaboration across the federal government, non-profits, academia, and local communities.
HWQld oversees programs like
These programs now benefit from collective governance*, unified communication, and a single evaluation point. HWQld engages heavily with universities to leverage funds and resources, securing around $50 million through grants. By going to where communities need them most, HWQld ensures their programs are effective and well-received.
The 10,000 Steps Program is a free, evidence-based multi-strategy behaviour change program that supports people to increase their awareness and participation in physical activity by tracking steps, setting goals, and finding ways to be active as a part of their everyday lives.
Via an interactive web and mobile apps (iOS and Android) with email and phone support. Their website is here.
Collective Governance is an innovative model where multiple governmental entities or levels collaborate and coordinate their efforts to achieve common goals, sharing resources, information, and decision-making processes to address complex issues more effectively.
VicHealth conducts deep listening tours to understand the needs of these councils and involves senior leaders and peak bodies to ensure comprehensive participation.
VicHealth’s strategy involves collaborating with local councils across Victoria through the VicHealth Local Government Partnership (VLGP). This initiative includes 79 local councils, each creating 4-year Municipal Health and Wellbeing Plans.
VicHealth conducts deep listening tours to understand the needs of these councils and involves senior leaders and peak bodies to ensure comprehensive participation.
Peak bodies : A national peak body is a non-government organisation whose membership consists of individuals and/or smaller organisations united with a shared purpose.
Peak bodies generally have external functions such as lobbying government, providing feedback on government policy and regulations, conducting research and raising the image and profile of its membership through the media and/or promotion. Peak body
By working alongside the government and including the Department of Health in discussions, VicHealth ensures roles are clear and efforts are not duplicated. The Advisory Board, comprising representatives from all levels of local government, oversees the creation of health promotion modules across nine areas with input from 45 expert partners, primarily from academia. This collaborative framework provides ongoing funding, capacity-building support, and shared learning opportunities.
In brief
The ThaiHealth employs the Triangle that Move the Mountain or Tri-Power Strategy to address large health issues through collaboration. This model involves various sectors working together to change behavior and environments, particularly in alcohol policy.
Tri-power strategy integrates 3 powers to create a positive change, which includes:
ThaiHealth acknowledges the diverse cultural norms across Thailand and tailors its strategies to local contexts.
The foundation balances political dynamics by presenting annual reports to the Prime Minister and incorporating feedback, which fosters innovation and responsiveness to political and public scrutiny. This approach ensures that ThaiHealth’s initiatives are not only effective but also sustainable and widely accepted.
Findings from our members
School collaborations are presented as an example by Tonga Health, the Health Promotion Board (HPB), and Health and Wellbeing Queensland.
- Targeting younger populations to prevent future obesity and NCD issues
- Encouraging healthy habits early in life.
Tonga Health also focuses on health promotion in schools, awarding schools based on health criteria. This program targets younger populations to prevent future obesity and NCD issues, encouraging healthy habits early in life.
Very interesting videos of zumba at schools
HPB utilizes the latest scientific insights to inform its health promotion strategies and assess the effectiveness of various programs.
The Health Promotion Board (HPB) enhances the impact of school health programs by partnering with the School of Public Health to review strategies and policies based on research and data. HPB utilizes the latest scientific insights to inform its health promotion strategies and assess the effectiveness of various programs.
- Focuses on health literacy and nutrition in schools.
- Parternerships with local farmers, public hospitals, health services, and the Department of Education.
- Encourage healthy eating habits from a young age.
Health and Wellbeing Queensland’s “Pick of the Crop” program, promoting kids to eat more vegetables and fruit, focuses on health literacy and nutrition in schools. This initiative involves partnerships with local farmers, public hospitals, health services, and the Department of Education. By connecting schools with local resources, the program aims to improve students’ understanding of nutrition and encourage healthy eating habits from a young age.
In the workplace, Tonga Health promotes physical activity through initiatives like “Drop Everything and Shake,” where employees participate in Zumba sessions twice daily. This is supported by radio stations that play music to signal the start of these sessions.
Let’s see their videos here
Additionally, the FIEFIA Sports initiative encourages ministry employees to engage in sports every Friday at the Tonga National Stadium, fostering a culture of regular exercise and teamwork.
The Health Promotion Board (HPB) collaborates with landlords and employers to create “Healthy Workplace Ecosystems,” providing health-promoting activities near workplaces, especially in the central business district.
For older workers, HPB offers the “DigiCoach” program, a 12-week digital health coaching initiative that provides personalized health advice. HPB also supports gig workers, such as food delivery riders, with health coaching sessions on ergonomic risk factors, fatigue, stress management, and chronic disease management. Mental wellness programs are also made available to these workers.
VicHealth builds coalitions with partners to advocate for policy changes. Rather than directly engaging with large industries like alcohol and tobacco, VicHealth collaborates with local councils to embed health promotion into municipal plans. This approach ensures local needs and feedback are considered, leading to impactful and community-specific health initiatives.
Ensures that community members have access to regular physical activity and opportunities to improve their health.
Regarding community collaborations, Tonga Health supports small community groups by funding activities like home gardening and Zumba classes. By providing instructors and equipment, Tonga Health ensures that community members have access to regular physical activity and opportunities to improve their health.
In Tonga, the church plays a vital role in community life, as most people belong to a church denomination. Tonga Health collaborates with various church denominations through the HAOFAKI MO’UI committee, which includes representatives from all major denominations. The committee funds and monitors health-related activities proposed by churches. Regular site visits ensure that the churches are implementing their proposed activities, fostering accountability and effective health promotion within the religious community.
The Health Promotion Board (HPB)’s “Healthier SG” program strengthens the role of general practitioners (GPs) in preventive health. Residents are encouraged to enroll with a trusted GP who can develop personalized health plans and provide access to community programs and services. This program emphasizes preventive care and integrates social prescriptions to help manage chronic illnesses.
This program emphasizes preventive care and integrates social prescriptions to help manage chronic illnesses.
Furthermore, HPB leverages social networks to promote healthy lifestyles at the grassroots level. Partnerships with Active Ageing Centers engage seniors in preventive health programs, while initiatives like the Saham Kesihatan program encourage Malaysian residents to maintain a healthy diet through community-based efforts.
An Active Ageing Centre (AAC) is a drop-in social recreational centre that extends support to seniors living nearby in the community. It is a go-to point for seniors to have the opportunity to build strong social connections, take part in recreational activities, and contribute to the community as they wish. AAC
You do it because you feel good.
No hard training or diets.
Health and Wellbeing Queensland’s “My Health for Life” program offers health checks and free counseling services for eligible individuals. This lifestyle modification program is supported by partnerships across the federal government, non-profits, and other sectors, ensuring broad access and sustainability.
My Health for Life : “You do it because you feel good.” No hard training or diets. Discover ways of changing your day-to-day behaviour that you can live with.
Health and Wellbeing Queensland promotes Logan Healthy Living program as an interdisciplinary initiative providing holistic care to prevent repeat hospital visits. The program addresses physical, mental, emotional, and situational challenges through evidence-based programs. A team of professionals, including exercise physiologists, physiotherapists, dietitians, psychologists, and diabetes educators, supports participants.
An interdisciplinary initiative providing holistic care to prevent repeat hospital visits.
The program addresses physical, mental, emotional, and situational challenges.
Partners include universities, federal public health networks, and state government entities, ensuring comprehensive care and support.
Health and Wellbeing Queensland’s Podsquad app promotes health and well-being among children and families through play-based activities. Incorporating the arts sector, the app engages users in fun, health-focused activities.
VicHealth’s Local Government Partnership (VLGP) launched several community programs based on local needs and feedback.
Examples include
These initiatives demonstrate the effectiveness of community-specific collaborations in promoting health and well-being.
This Girl Can : Inspiring women to get active – however, wherever and whenever they choose, without being judged.
Meanwhile, VicHealth’s Local Government Partnership (VLGP) in Victoria, Australia, collaborates with 36 local councils in disadvantaged areas. An Advisory Board, with representatives from all levels of local government, guides the development of health promotion modules across several areas, including youth engagement, system thinking, food systems, social connection, active communities, arts, tobacco, and alcohol.
These modules provide evidence-based actions for improving health and well-being, supported by 45 expert partners. VLGP offers capacity building, funding, and ongoing support to ensure the effective implementation and sustainability of health promotion initiatives.
Considering public sector partnerships, The Health Promotion Board (HPB) in Singapore enhances coordination within the public sector to expand the reach of health programs. By partnering with agencies like Sports SG and academic institutions, HPB integrates sports and physical activities into daily life.
Sports SG manages sporting venues and events, helping to raise awareness and promote physical activity across Singapore.
This collaboration ensures that health promotion initiatives are informed by research and evidence, making policies more effective and impactful.
In addition to government partnerships, the Health Promotion Board (HPB) promotes a Whole-of-Government Coordination strategy, aligning health and social goals across various agencies.
This strategy includes programmatic interventions such as
The initiative also incorporates supportive infrastructure, to encourage physical activity in daily life, like
The Park Connector Network (PCN) of Singapore is an island-wide network of linear green corridors linking major parks and nature areas across Singapore. Find a park or park connector
By integrating health promotion into schools, workplaces, and community environments, HPB fosters a supportive ecosystem for healthy living.
Remarkably, ThaiHealth’s Stop Drink Network exemplifies effective partnership and collaboration. Originally a faith-based organization, it has evolved into a civic group with extensive reach across Thailand. The network includes 83 full-time staff, 10,000 volunteers, and numerous youth members, working with academia, the Ministry of Public Health, and various organizations.
Their initiatives include policy advocacy, social campaigning, community action, and exposing harmful alcohol marketing. For example, they successfully campaigned against the sale of draft beer in convenience stores in 2017, leveraging media and social networks to influence policy changes.
As young generations are playing significant roles in making a change, VicHealth and ThaiHealth emphasize the importance of involving young people in health promotion activities.
Young people bring the unique perspectives and energy to health promotion efforts.
VicHealth engages youth in co-design processes, allowing them to lead initiatives that address their needs. Their Community Champions program supports diverse youth leaders in advocating for health within their communities. Similarly, ThaiHealth actively involves young people in projects, providing the necessary support and resources to enable their effective participation. Both organizations recognize the unique perspectives and energy that young people bring to health promotion efforts.
Community Champions are Victorians who have generously shared their stories and ideas to help shape the solutions for the future. Together, we are on a mission to support Victoria’s young people to lead healthier, happier lives.
Regular meetings and shared policy advocacy efforts across Australia promote community health work.
Last importantly, Health and Wellbeing Queensland highlights the value of learning from established foundations like VicHealth. By collaborating with other Australian health promotion agencies, Queensland strengthens its own initiatives. Although there was no formal advocacy before the establishment of Queensland’s independent statutory body, ongoing collaboration with other jurisdictions enhances resource advocacy and policy development.
Regular meetings and shared policy advocacy efforts across Australia promote community health work, ensuring sustainability amidst changing governments and financial constraints. Sharing successes and learning from others are crucial for demonstrating the value of health promotion efforts globally.
VicHealth underscores the importance of Senior Leadership Engagement from the outset of health promotion initiatives. Securing commitment from senior leaders ensures alignment of goals and sustained support.
Long-Term Funding Commitment emerges as a crucial factor for the continuity and impact of health promotion efforts. Sustainable funding ensures ongoing program implementation and effectiveness.
Broad Participation ensures that all stakeholders have a vested interest in the success of health promotion initiatives. Involving diverse voices and perspectives enhances program relevance and buy-in.
Sustainability Planning is vital for ensuring the long-term viability of health promotion programs. Considering sustainability from the beginning allows for strategic planning and resource allocation. Ongoing Support and Capacity Building are essential for maintaining the success of health promotion initiatives. Continuous support and training enable staff to adapt to changing needs and challenges.
Listening and Co-design are fundamental for creating programs that address the relevant and specific needs of communities. Engaging stakeholders in the design process ensures program relevance and effectiveness.
Governance and Accountability are critical for ensuring clear structures and mechanisms for program oversight and evaluation. Establishing clear accountability frameworks enhances program transparency and effectiveness.
Implementing global health promotion frameworks, particularly for addressing non-communicable diseases (NCDs), poses significant challenges at the local level. Changing behaviors and environments, especially concerning issues like alcohol consumption, requires multi-sectoral collaboration and coordination.
For the Health Promotion Board (HPB), the partnership and collaboration strategy is continually evolving to address multifaceted challenges. Building and improving partnerships are ongoing endeavors, recognizing the dynamic nature of society and the impact of socioeconomic factors on health outcomes.
Health and Wellbeing Queensland faces challenges due to frequent changes in health ministers, which require rebuilding trust and relationships regularly. Maintaining relevance and visibility amidst changing political landscapes is also a challenge. However, upcoming events like the Brisbane Olympic and Paralympic Games 2032 present opportunities for partnerships focused on promoting community health and well-being.
Upcoming events like the Brisbane Olympic and Paralympic Games 2032 present opportunities for partnerships focused on promoting community health and well-being.
Dealing with Commercial Determinants of Health poses challenges for health promotion agencies.
VicHealth and Health and Wellbeing Queensland have provided insights into their strategies for engaging with major corporations such as Coca-Cola. Their emphasis lies on strategic engagement aimed at encouraging the provision of healthier alternatives while avoiding confrontations whenever feasible.
VicHealth tends to circumvent direct interaction with industries perceived to have adverse health impacts, preferring instead to foster alliances for policy advocacy. Given the perceived inadequacies of self-regulation within industries like alcohol and food labeling, VicHealth advocates for government intervention through collaborative efforts with a range of partners.
VicHealth advocates for government intervention through collaborative efforts with a range of partners.
While VicHealth does engage with select industry entities, especially those aligned with positive health outcomes, its interactions with potentially detrimental sectors remain limited.
Acknowledging the complexities involved in navigating partnerships with companies like Coca-Cola while advocating health-conscious choices, Queensland Health has pursued a bold approach. This approach entailed extending an invitation to Coca-Cola to participate in a health-focused expo, with a strategic focus on promoting water and sugar-free alternatives.
Despite the potential backlash, this decision was preceded by consultation with relevant stakeholders and aimed at catalyzing transformative shifts in industry practices from within.
Conversely, Tonga Health leverages existing networks and collaborative platforms to address sponsorship concerns involving Coca-Cola. By exploring alternative avenues for financial support, Tonga Health reduces its reliance on sponsorships from companies that may negatively impact health. For instance, Tonga Health collaborated with the Ministry of Education to secure funding for a sports event, deliberately opting out of sponsorship from Coca-Cola. This strategic approach underscores the utilization of existing networks and relationships as conduits for effecting change.
In the realm of policy influence, the Health Promotion Board (HPB) adopts a progressive approach aimed at shaping regulations within the food, beverage, and agriculture sectors. HPB employs a phased communication strategy to gradually introduce policy changes to industry stakeholders, thereby minimizing potential disruptions and ensuring coherence.
HPB employs a phased communication strategy to gradually introduce policy changes to industry stakeholders
For instance, the introduction of Nutri-grade labels was preemptively communicated to industry players, affording them ample time to adapt. This approach underscores HPB’s commitment to striking a balance between health imperatives and industry interests through informed and collaborative policymaking.
The introduction of Nutri-grade labels was preemptively communicated to industry players, affording them ample time to adapt.
VicHealth highlights several key factors for success.
ThaiHealth also identifies key success factors, including
Health and Wellbeing Queensland stresses the importance of a strategic management approach, including a single point of evaluation for all programs to ensure transparency and accountability. This approach fosters better partnerships over time. Evaluation and data play a significant role, with verifiable reporting systems based on data informing partnership decisions.
Effective communication and a shared sense of purpose are also highlighted as crucial. Informed conversations and mutual understanding are necessary for maintaining positive relationships.
Tonga Health underscores the importance of long-term funding and engagement with partners to cultivate stronger relationships and ensure impactful program outcomes. Open communication is the key to maintaining good relationships and partnerships. Long-term funding provides an opportunity to build relationships with implementers and partners, with feedback loops ensuring that information, data, activities, and impacts are consistently shared.
Lastly, the Health Promotion Board (HPB) emphasizes the importance of returning to basics and defining joint success in multi-sectoral conversations to align different priorities toward a common goal.
Key Takeaways
Collective action is essential for meaningful impact.
Across the organizations discussed, partnerships and collaboration address public health challenges effectively. Tonga Health, Health and Wellbeing Queensland, VicHealth, Health Promotion Board (HPB), and ThaiHealth emphasize the importance of working with various sectors, organizations, and communities to combat health issues comprehensively. These organizations recognize that collective action is essential for meaningful impact.
It is important to leverage combined resources, expertise, and influence to effect positive change in public health outcomes.
The core approach lies in a commitment to collective action and unity. By fostering partnerships and collaborations, it is important to leverage combined resources, expertise, and influence to effect positive change in public health outcomes.
Unity is crucial in addressing complex health challenges and advocating for working together towards common goals. Leadership and strategic clarity also emerge as critical factors for success in health promotion efforts. Senior leadership engagement, clear strategic goals, and alignment of intentions are highlighted as essential elements for effective partnerships and collaboration. By ensuring clarity of purpose and direction, these organizations aim to maximize the impact of their initiatives and drive positive health outcomes.
- Senior leadership engagement
- Clear strategic goals
- Alignment of intentions
are highlighted as essential elements for effective partnerships and collaboration.
Engaging various sectors, it is needed to address the root causes of these health challenges and create sustainable solutions that benefit entire communities.
Furthermore, there is common agreement on the significance of adopting multi-sectoral approaches to health promotion. Health issues like Non-Communicable Diseases (NCDs) are complex and require involvement beyond the healthcare sector. By engaging other sectors such as education, finance, and agriculture, it is needed to address the root causes of these health challenges and create sustainable solutions that benefit entire communities.
Developing comprehensive strategies urgently to tackle issues and prevent further health complications.
Despite the diverse geographical locations and contexts of these organizations, a common acknowledgment of the challenges is NCDs and unhealthy behaviors, recognizing the urgency of developing comprehensive strategies to tackle issues and prevent further health complications. This recognition serves as a driving force behind their collaborative efforts to create impactful interventions and initiatives.
In summary, the organizations discussed share a commitment to partnerships, multi-sectoral approaches, and collective action in addressing public health challenges. Through strategic collaborations, aiming to tackle complex health issues comprehensively, leveraging combined efforts to create sustainable solutions and improve health outcomes for communities worldwide.